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Course type: E-learning
Delivery: Online
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Advanced Mobile Marketing Online

Mobile marketing is a vital marketing strategy, representing the future of marketing. It is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalised information that promotes goods, services, and ideas.

With this mobile marketing training you can master the art of mobile advertising, responsive designs, integrated social media marketing, and more.

Course overview

About the course

An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

Duration

25 hours of high-quality e-learning content - 28 lessons

By the end of the course you will be able to:

  • Understand mobile devices, core mobile product and service offerings
  • Explain mobile rules and regulations
  • Understand mobile marketing and social media
  • Create compelling mobile responsive design to drive great user experience
  • Understand mobile advertising and search
  • Combine mobile marketing with other channels
  • Gain expertise and knowledge of mobile marketing measurement and analytics
  • Lesson 1: Introduction to mobile marketing
  • Lesson 2: Understanding mobile devices
  • Project 1: Getting ready to market
  • Lesson 3: Core product and service offerings
  • Project 2: Choosing foundational mobile marketing products and services
  • Lesson 4: Supplemental mobile products and service options
  • Project 3: Adding additional products and services
  • Lesson 5: Mobile advertising and search
  • Lesson 6: Incentives and loyalty programme
  • Lesson 7: Mobile marketing and social media
  • Project 4: Mobile for acquisition
  • Lesson 8: Location and mobile
  • Lesson 9: Mobile rules and regulatio