Digital Marketing training Master the essential tools and methods of digital marketing

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Without exams

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Course type: E-learning

Duration: Approx 17 hours

Delivery: Online

Digital Marketing Advanced Pay Per Click E-learning

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Digital Marketing
Advanced Pay Per Click E-learning

Advanced Pay Per Click E-learning

The Advanced Pay Per Click Certification Program features a clear learning path designed by industry experts.

About the course

This course will enable you to develop your skills to work with Google ads and Google analytics and fast-track your digital marketing experience in paid marketing initiatives.

Duration

This course takes approximately 17 hours to complete.

Pre-requisites

There are no formal prerequisites required to attend this course however, prior experience in working with AWS or another cloud computing platform is recommended.

Learning objectives

By the end of this course, you should be able to:

Understand pay per click advertising concepts
Analyse the market shared by each search engine
Choose the best-suited keywords to fit the advertising model
Analyse different campaign settings and PPC pricing models
Develop paid advertisement campaigns and use ad groups effectively

This course includes the following:

12 months online access to Advanced Pay Per Click (PPC) Certification elearning

This course is offered by Simplilearn, a partner of ILX Group.

What's covered?

This course covers the following modules:

Course introduction
Psychology of search
Buying funnel
Understanding keyword organization
Keyword match types
Negative keywords and managing search terms
Keyword research
Creating compelling ads
Advanced ad features
Ad testing
Ad extensions
Campaign types of budgets and reach
Location and language targeting
Introduction to audience types
How to segment data and create lists
Using the audience lists to reach customers
Introduction to the display network
Display targeting options
Display ad formats
Setting and measuring goals
Bidding and attribution
Reporting and testing
Ad group organization
Campaign organization
Working with multiple accounts
Introduction to quality score
Working with quality score
Quality score diagnosis and pivot tables
Setting up your PPC strategy
Creating your account
Managing your account
Shopping and video campaigns
Automation and other tools

Target audience

This course is aimed at but not limited to:

Marketing Managers
Digital marketing executives
Marketing and sales professionals
Business and communication graduates
Entrepreneurs

There is no formal qualification aligned to this course. However, to complete the course you must complete the self-learning, pass a project and pass an assessment test with a minimum of 60%. The assessment test is included within the elearning.