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Course type: E-learning
Delivery: Online
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Digital Strategy for Brand Marketing Course Online

The Digital Strategy for Brand Marketing Course provides an overview of brand management as well as marketing principles and concepts. 

Course overview

About the course

You will be given the skills to help your business establish a digital presence through the use of content, images and user engagement. In this course, you'll become more familiar with the RACI matrix, brand value proposition and top channels 


This course takes approximately 9 hours to complete.

By the end of this course, you should be able to:

  • Leverage brand marketing in the digital era
  • Build brands in startups and multi-brand companies, across cultures and geographies
  • Nurture the brand value proposition
  • Create brand marketing campaigns across all major digital channels and platforms and execute marketing strategies with cross-functional teams
  • Determine Key Performance Indicators to measure the brand
  • Manage the agency relationship for your brand
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution
  • Conceptualize strategic initiatives and implement the details of a marketing campaign
  • Develop brand standards and usage guidelines


This course covers the following modules:

  • Course introduction
  • Brand marketing in the digital era
  • Brand strategy
  • The digital consumer and CCBE
  • Nurturing the brand
  • Channels
  • Brand analytics and insights
  • Managing agency relationships
  • Brand management
  • Brand marketing course highlights

This course includes the following:

  • 12 months online access to the Digital Strategy for Brand Marketing Course elearning

This course is offered by Simplilearn, a partner of ILX Group.

There is no formal qualification aligned to this course. However, to complete the course you must complete the self-learning, pass a project and pass an assessment test with a minimum of 70%. The assessment test is included within the elearning.

This course is aimed at but not limited to:

  • Business graduates
  • Marketing professionals
  • Middle management professionals
  • Marketing M