Content Marketing training Learn how to create relevant content to attract and retain a defined audience
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Course type: E-learning
Duration: 15 hours
Delivery: Online

Advanced Content Marketing E-learning

Content marketing is a technique of creating and distributing relevant content to build authority, attracting and retaining a clearly defined audience, and driving profitable customer action.

With this advanced content marketing course, you will learn various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact.

About the course

You will learn to produce compelling copy, the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing content marketing strategies with greater efficiency and impact.


15 hours of high-quality e-learning content - 18 lessons


There are no prerequisites for this course but taking the Content Marketing Foundations course beforehand might be useful.

Learning objectives

By the end of the course you will be able to:

  • Create captivating and compelling marketing content
  • Identify target markets and create an effective content marketing strategy for each type of audience segment
  • Create messaging and appropriate content guidelines
  • Find industry influencers and identify promotional opportunities
  • Create best practices for content across media types, including social media, images, etc.

The Advanced Content Marketing course is offered by Simplilearn, a partner of ILX Group.


  • Progress quizzes
  • 5 practice projects

Duration of access

12 months online access to accredited e-learning

What's covered?

  • Lesson 1: Introduction to content marketing
  • Lesson 2: Developing a vision of content marketing success
  • Lesson 3/Project 1: Developing a business case for content marketing
  • Lesson 4: Creating a successful content marketing strategy
  • Lesson 5: Creating a remarkable editorial mission statement
  • Lesson 6: Targeting customer intent instead of demographics
  • Lesson 7: Targeting key influencers
  • Project 2: Targeting key influencers
  • Lesson 8: Producing help, hub, and hero content consistently
  • Lesson 9: Producing engaging content more frequently
  • Lesson 10/Project 3: Using effective B2C and B2B content marketing tactics
  • Lesson 11: Building successful B2C and B2B social media platforms
  • Lesson 12: Helping customers find the information they seek
  • Lesson 13/Project 4: Helping key influencers impact the buyer’s decision-making process
  • Lesson 14: Measuring Content effectiveness
  • Lesson 15: Measuring return on marketing investment
  • Lesson 16: Improving by experimenting with new initiatives
  • Lesson 17/Project 5: Improving effectiveness by becoming more sophisticated or mature
  • Lesson 18: Content marketing in the foreseeable future

Target audience

The advanced content marketing course is suitable for:

  • Digital marketers
  • Online content planners or writers
  • Business development managers
  • Social media marketers
  • PR executives
  • Brand marketers

There is no exam available, but to unlock your certificate you must complete 85% of the course, as well as three projects and one simulation test with a minimum score of 60%.

Why Choose ILX Group?

graduates in New Zealand
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in New Zealand since 2010
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