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Course type: E-learning
Delivery: Online
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Digital Marketing 101 Online

The Digital Marketing 101 elearning course will enable you to develop your skills and know-how to be a highly effective digital marketer in the digital era. 

Course overview

About the course

This course combines digital marketing, marketing analytics and mobile marketing to help understand how businesses are reinventing their marketing strategies.


This course takes approximately 3 hours to complete.

By the end of this course, you should be able to:

  • Understand the fundamentals of digital marketing
  • Understand the customer lifecycle in marketing terminology
  • Gain knowledge of future marketing trends and technology

This course covers the following modules:

  • Course introduction
  • Fundamental concepts of digital marketing
  • Customer lifecycle
  • Marketing technology
  • The future of digital marketing

This course includes the following:

  • 12 months online access to the Digital Marketing 101 elearning

This course is offered by Simplilearn, a partner of ILX Group.

There is no formal qualification aligned to this course. However, to complete the course you must complete the self-learning and pass an assessment test with a minimum of 60%. The assessment test is included within the elearning.

This course is aimed at but not limited to:

  • Traditional marketers
  • Entrepreneurs
  • Brand and communication Managers
  • Sales professionals

There are no formal prerequisites required to attend this course.

Why Choose ILX learning?

Corporate clients
corporate clients
Customer satisfaction
customer satisfaction