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Course type: Classroom

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Business Skills: Business development techniques Classroom

Name: Business Skills: Business development techniques Classroom
Start: 2024-11-04 00:00:00
Location: Business Skills: Business development techniques Classroom

By the end of this workshop, you will have a solid understanding of the essential skills and techniques required for success in business development, and be equipped with practical tools and strategies to help you excel in this area.

Course overview

About the course

In this workshop we will explore the essential skills and strategies required for success in business development. We will begin by discussing the fundamentals of business development, and how it differs from sales and marketing. We will also cover the common traps and mistakes of 'reactionary' business development, and how to avoid them. Next, we will explore the key elements of successful business development, including market research, lead generation, and relationship building. You will learn how to identify your ideal target market and how to create a value proposition that resonates with your audience. We will also discuss the importance of networking and relationship building in business development, including strategies for building and maintaining strong relationships with clients and partners. Throughout the workshop, we will use case studies and real-world examples to illustrate key concepts and techniques, and you will have the opportunity to participate in interactive exercises and discussions to reinforce your learning.

Please note: Access to relevant materials is provided after the course via a QR code.

Duration

This is a 3.5 hour workshop.

Learning objectives

This course will give you a greater ability to:

Recognise the difference between following and leading in a market.
Analyse and evaluate opportunities, to see if they are relevant for your organisation / department / team.
Build a compelling value proposition that starts to clearly define what your organisation can bring to a customer.

What's covered?

This course covers:

Essential skills and strategies required for success in business development
The fundamentals of business development
Understanding common traps and mistakes of 'reactionary' business development
The key elements of successful business development, including market research, lead generation, and relationship building.
How to create a value proposition that resonates with your audience
The importance of networking and relationship building in business development, including strategies for building and maintaining strong relationships with clients and partners