Navigating the digital landscape: How traditional organisations can compete with digital natives

Research from The CEO Magazine suggests that by next year, three-quarters of the workforce will be comprised of millennials. Furthermore, a McKinsey study has found that digitally native brands (DNBs) are growing three times as fast as e-commerce as a whole and are rapidly growing their investment potential as market disruptors. This may explain why our ILX 2024 research report found that 38% of organisations agree that keeping up with digital natives is a challenge this year.

With a digital-first workforce of predominantly millennials and a highly competitive market with disruptive DNBs, it can be challenging for traditional organisations to not only keep pace but excel.

Digital natives, with their agile structures, innovative cultures, and digital-first strategies, often set the pace in customer experience and operational efficiency. However, traditional organisations are not without their strengths, including extensive industry experience, brand recognition, and customer loyalty.

The key to competing effectively lies in leveraging these strengths while strategically embracin