How to get started in a Digital Marketing career

The world of digital marketing is exciting and varied, and the fact you are reading this shows it has piqued your interest – and we can see why! Working in digital marketing, no two careers are the same, neither are any two days for that matter. It is a challenging, creative, and endlessly diverse field; those starting out in the field may even feel overwhelmed by the vast choice in front of them.

But whether you are fresh from school, college or university, from a traditional marketing background, or from a different career field entirely, with the right know-how, you can go on to have a successful digital marketing career. Here’s how…

What does digital marketing encompass?

Digital marketing, sometimes referred to as online marketing, is a broad term used to describe the process of marketing on the internet. It encompasses everything from:

• Social media marketing
• Search Engine Optimisation (SEO)
• Communication
• Email marketing
• User experience and even coding
• Content management and copywriting
• Link building
• Content creation
• Data and statistics
• PR and traditional marketing methods
• Paid advertising
• Influencer marketing
• Pay-per-click advertising (PPC)
• Campaign management

And everything in between!

Is digital marketing a good career choice?

In times when job security is a main concern, it is worth knowing that the job outlook for digital marketing is strong. Just about