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Business Development Techniques

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Learn essential skills
Course overview

This course will help you develop critical skills for building relationships, identify opportunities, and implement strategies that boost business development success. Cover the fundamentals of business development, potential pitfalls and how to set yourself up for success with effective business development techniques. 

Unlock business growth with proven techniques

In this 3.5-hour course, explore the essential skills and strategies required for success in business development. Use case studies and real-world examples to illustrate key concepts and techniques, and participate in interactive exercises and discussions to reinforce your learning.  

Learning objectives
  • Recognise the difference between following and leading in a market 
  • Evaluate the relevance of opportunities to your organisation or team 
  • Build a compelling value proposition 
  • Clearly define what your organisation can bring to a customer 

What you'll learn

By the end of this workshop, you will have a solid understanding of the essential skills and techniques required for success in business development and be equipped with practical tools and strategies to help you excel in this area. 

Getting started

Study the fundamentals, and develop the essential skills and strategies required for success in business development. 

Potential pitfalls

Understand the common traps and mistakes of 'reactionary' business development. 

Setting up for business development success

Learn the key elements of successful business development, including market research, lead generation, and relationship building. 

Effective value propositions

Discover how to create a value proposition that resonates with your audience. 

The power of networking

The importance of networking and relationship building in business development, including strategies for building and maintaining strong relationships with clients and partners. 

What's included
  • 3.5 hours of instructor-led training in a classroom or virtual classroom setting 

Key facts

Certification

This is a skills and knowledge-based course with no formal accreditation. 

Who it’s for

This course is suitable for those with foundation to intermediate experience of business development. 

Prerequisites

There are no prerequisites for this course. 

Exam information

There is no exam for this course. 

Optional extras

There are no optional extras for this course. 

FAQs

The course in business development techniques is rooted in the strategies you need to make any company a success. Use the knowledge you gain from case studies and practical experience to establish your business route map with a real advantage. 

What is business development?

Business development involves identifying and pursuing opportunities to grow a business, build client relationships, and create long-term value. 

What advantage does a course in business development give me?

The course will sharpen your skills in strategy, communication, and client management, boosting your ability to drive growth and achieve measurable success. 

Do I need prior business development experience?

No prior experience is required; this course in business development techniques is suitable for beginners and those with some initial experience. 

What our customers say

"Great training! Quick and easy communication." 

Veronica Wessels, ILX learner

"The online training worked perfectly and was reliable. The content was suitable for the learning objectives." 

Patrick Anigbo, ILX learner
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