Advanced web analytics is a method of analysis that focuses on different forms of Internet data. It means collecting and analysing data to be able to make more informed business decisions and support business processes. The data is pulled from websites, mobile applications, social media and third-party sources and combined with the Customer Relationship Management (CRM) and sales systems to develop business strategies and maintain a competitive edge.
In this Advanced Web Analytics certification training, you will master the elements of web, social, mobile, and content analytics to optimise your organisation’s ability to make highly informed business decisions.
During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools.
There are no specific prerequisites but it's useful to have an understanding of:
By the end of the course you will be able to:
The Advanced Web Analytics course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
The course is suitable for:
There is no exam available, but to unlock your certificate you must complete the following: