Social media marketing is the use of social media sites to promote a brand, product or service. It forms a crucial part of overall digital marketing strategy. It can boost your website's SEO, help you understand and build relationships with your audience and boost brand loyalty.
With this course you will learn the basics of social media marketing and master concepts such as branding, public affairs, marketing communications (internal/external), and community engagement.
The social media course covers concepts such as branding, public affairs, marketing communications (internal or external), and community engagement. You will also get an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, and non-profit organisations.
The course is suitable for:
It would be beneficial to have an understanding of how popular search engines work, the MS Office suite, including Word, Excel and PowerPoint.
By the end of this course you will be able to:
The Social Media Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.