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Marketing Automation training Learn how to use software and technology to automate and measure marketing activities
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Course type: E-learning
Delivery: Online

Marketing Automation E-learning

Marketing automation is the use of software and technology that allows companies to automate and measure marketing activities so you can increase operational efficiency and increase revenue. It helps you find new customers faster, onboard existing customers, increase customer loyalty and improve communication.

About the course

With this foundation course you will learn the basic concepts of marketing automation, capturing leads and nurturing them, the different types of automated campaigns, and how to improve the customer lifecycle.


Awareness of paid marketing (PPC) and digital marketing would be helpful.

Learning objectives

By the end of the course you will be able to:

  • Understand marketing automation
  • Know how to flatten your sales funnel
  • Put in to practice lead capturing and nurturing processes
  • Explain different types of automated campaigns
  • Map the customer’s journey
  • Improve the buyer lifecycle
  • Build customer loyalty

The Marketing Automation course is offered by Simplilearn, a partner of ILX Group.


  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to marketing automation
1.1 Introduction
1.2 Defining marketing automation
1.3 Increasing engagement
1.4 Flattening your sales funnel
1.5 Closing more deals
1.6 Making more money
1.7 Developing best customers

Lesson 2 - Lead capture and nurture
2.1 Introduction
2.2 Capturing and nurturing
2.3 Lead capture process
2.4 Lead nurture - building a relationship
2.5 Implicit and explicit data
2.6 Lead scoring

Lesson 3 - Automated campaigns
3.1 Introduction
3.2 Dynamic segmentation
3.3 Triggered communications
3.4 Additional triggers
3.5 Example-automated messaging

Lesson 4 - Drip campaigns
4.1 Introduction
4.2 Drip campaign and customer journey
4.3 Discovery and consideration
4.4 Drip campaigns
Lesson 5 - Nurture campaigns
5.1 Introduction
5.2 Nurture campaign overview
5.3 Dynamic rules
5.4 Different sales cycles

Lesson 6 - Improving customer lifecycle
6.1 Introduction
6.2 Lifetime customer value
6.3 Subscriber value
6.4 Campaign value
6.5 Attribution
6.6 Conversion value

Lesson 7 - Customer journey
7.1 Introduction
7.2 Customer journey overview
7.3 Improving customer lifecycle
7.4 Building loyalty

Target audience

The course is recommended for:

  • Marketing professionals
  • PPC executives/managers
  • Sales managers
  • Fresh graduates
  • Business owners/heads
  • Entrepreneurs

We offer a course completion certificate after you successfully complete the training program with the following criteria:

  • Complete 85% of the course
  • Complete one simulation test with a minimum score of 60%

Why Choose ILX Group?

customer satisfaction
customer satisfaction
World class trainers

experienced trainers
Training globally

One of the largest providers
of PRINCE2 training globally