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Digital Marketing Certified Associate (DMCA)

Course type:

40 Hours

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Without exams

Digital Marketing Certified Associate (DMCA) E-learning

Digital marketing is one of the world’s fastest growing disciplines and digital marketers must be able to execute complex multi-channel campaigns to stay ahead of the competition.

This digital marketing certification, that's widely accepted across industries, will raise your value in the marketplace and prepare you for a career in digital marketing or give you the push for bigger and more ambitious roles.

Course overview

About the course

The Digital Marketing Certified Associate (DMCA) training course will help you master these essential tools and methods: search engine optimisation (SEO), social media, pay-per-click (PPC), conversion optimisation, web analytics, content marketing, email and mobile marketing. You will also get to practise your skills through a wide range of projects that focus on launching and executing your own digital marketing campaigns.

After the course you will be ready to take on the most sought-after certification exams in the digital marketing industry, such as OMCA (OMCP), Facebook marketing, YouTube marketing, Google Ads, Google Analytics, and Twitter marketing.

What's covered?

The DMCA training course covers the following topics:

  • Search engine optimisation (SEO)
  • Social media
  • Content marketing
  • Email marketing
  • Mobile marketing
  • Pay-per click (PPC)
  • Conversion rate optimisation (CRO)
  • Digital analytics
  • Marketing automation
  • Programmatic buying
  • Tools - Google Analytics
  • Tools - Google AdWords fundamentals
  • Tools - Facebook
  • Tools - YouTube and video marketing
  • Tools - Twitter
  • Digital marketing strategy

During the course you will get plenty of opportunity for practical learning via four projects, each 10 hours long. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google analytics and SEO: Set up your business website, ensure proper SEO, and enable Google Analytics to analyse its performance.
Project 2: Google Ads: Design a Google Ads campaign to increase relevant paid search traffic to your website.
Project 3: Facebook marketing: Run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and video marketing: Run a YouTube marketing campaign for your website and maintain your YouTube channel.


  • 40+ hours of self-paced video
  • The self-paced e-Learning methodology has a validity of 180 days (6 months) where learners can work at their own pace through high quality e-learning video modules.

Target audience

The certificate is recommended for any business professional, marketing consultant or student interested in starting a career in digital marketing, including:

  • Sales people looking to accelerate their career and upskill their competencies so they can collaborate better with digital marketing teams.
  • Entrepreneurs interested in leveraging digital marketing to boost online sales, grow their brand and improve the ROI for their business by implementing an effective digital strategy.
  • Traditional marketer striving to enhance their knowledge and skills in digital marketing due to its increasing popularity over the last few years.

Learning objectives

By the end of the course you will be able to:

  • Understand various digital marketing disciplines: SEO, social media marketing, PPC, website conversion rate optimisation, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
  • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook marketing, Twitter advertising, and YouTube marketing
  • Practice SEO, SEM, website conversion rate optimisation, email marketing and more.
  • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook marketing, and YouTube marketing
  • Formulate, plan, and execute effective digital marketing strategies with the appropriate channel mix
  • Become an expert in Twitter advertising - the advertising module in this course has been developed in partnership with Twitter
  • Create the right marketing messages tailored for the right audiences

What's included?

The Digital Marketing Certified Associate (DMCA) course is offered by Simplilearn, a partner of ILX Group.


  • Walk-throughs of 35+ digital marketing tools
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimisation, web analytics and email marketing

Exam information

To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:

  • Successfully complete the first three rounds in Mimic Pro, which will be evaluated by the lead trainer.
  • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

Exam format

ILX Group does not offer an exam for this course.

Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience. The certification is valid for two years when renewed with professional development units.

Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.