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Digital Analytics

Course type:
E-learning
Duration:

5+ hours

Delivery:
Online
From just {% configuredPrice() | ilxCurrency:currentCurrency %}
Without exams

Digital Analytics E-learning

Digital analytics encompasses the collection, measurement, analysis and interpretation of data demonstrating user behaviour on websites, mobile sites and apps. It enables marketers to understand how their sites are being found and used and make decisions on how best to optimise the customer experience, marketing ROI and overall business performance.

This digital analytics course by ILX will give you the relevant skills to get better ROI for your marketing efforts.

Course overview

About the course

With the Digital Analytics training course, you will get a comprehensive overview of the various frameworks, tools and techniques that are relevant to digital analytics. You will learn to track campaign performance, analyse visitor behaviour, and gain the competitive intelligence required to drive continual optimisation in your marketing campaigns and improve the online customer experience.

What's covered?

  • Lesson 1 - Introduction to digital analytics
  • Lesson 2 - Organisational maturity
  • Lesson 3 - Building blocks
  • Lesson 4 - Managerial perspectives of digital analytics
  • Lesson 5 - Key performance indicators (KPIs)
  • Lesson 6 - Segmentation
  • Lesson 7 - The analysis process
  • Lesson 8 - Marketing management
  • Lesson 9 - Experimentation and testing
  • Lesson 10 - Reports and dashboards
  • Lesson 11 - The digital analytics stack

Duration

5+ hours

Target audience

This digital analytics course is suitable for those who wish to begin their career in digital marketing:

  • MBA/BBA students who are just stepping into the digital analyst space
  • Entry level professionals with minimum to moderate levels of experience with digital analytics data or digital analytics tools
  • Sales and marketing professionals who are looking to improve their marketing efforts using data

Pre-requisites

The participants are expected to have and understanding of:

  • Popular search engines
  • Working knowledge of the MS Office, including Word, Excel, and PowerPoint
  • Business indicators like revenue, margins, and profitability
  • Business functions like sales, marketing, and customer relationship

Learning objectives

By the end of the course you will be able to:

  • Use digital analytics and analysis to make informed business decisions
  • Explain the concept of personas and the customer journey
  • Contrast the concepts of acquisition/behaviour/conversion
  • Identify KPIs that are relevant for a given organisation and segments of data that reveal actionable insights
  • Use the Define-Measure-Analyse-Improve-Control (DMAIC) approach when conducting an analysis
  • Describe how attribution modelling is used to adjust marketing spending decisions
  • List the benefits of testing
  • Define and contrast A/B and multivariate testing
  • Understand the fundamentals of effective communication through reports and dashboards and choose the right visual components to convey your message

What's included?

The Digital Analytics course is offered by Simplilearn, a partner of ILX Group.

Materials

  • Simulation exam
  • Progress quizzes
  • Downloadable workbooks

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.