Organisations are increasingly shifting towards product-led operating models, where teams focus on delivering continuous value rather than one-off projects. This course shows you how to bring together product and service management practices to ensure your products deliver measurable value for both customers and the organisation.
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ITIL® Product (Version 5)
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Course overview
Align product initiatives with organisational goals and customer needs
One of three courses included in the ITIL Managing Professional designation, this training introduces a structured approach to digital product and service management. You’ll understand how digital products are designed, built, delivered, and maintained to create measurable value for your organisation.
Learning objectives
- Understand digital product and service lifecycle concepts
- Explain how digital products create organisational value
- Describe lifecycle activities from discovery to support
- Apply ITIL practices across the product lifecycle
- Align product management with organisational value streams
- Understand how AI and automation support product management
- Recognise how frameworks such as DevOps and PRINCE2® complement ITIL practices
What you'll learn
Gain an understanding of how product and service management work together, and how practices such as DevOps, automation and AI can support effective product management in modern digital environments.
Introduction to digital products and services
Explore the foundations of digital products and services, and how they create value for organisations and customers. You’ll learn about the key characteristics of digital products, the role they play in modern organisations, and how they support business objectives.
The ITIL product and service lifecycle
Learn how digital products are managed across ITIL’s full product and service lifecycle model. This includes understanding the purpose and outputs of lifecycle activities, including discover, design, acquire, build, transition, operate, deliver and support. The training explains how these activities work together to guide product development, ensuring that they consistently deliver value.
Using AI, automation and other frameworks
Discover how ITIL works alongside other approaches and technologies that support modern digital product environments. You’ll gain an insight into how AI and automation can support product management. Plus, understand how frameworks such as DevOps and PRINCE2® complement ITIL practices.
What's included
- Accredited ITIL Product (Version 5) training
- ITIL Product (Version 5) exam
- Official ITIL Product (Version 5) manual
- Tutor support
- Optional extras include Take2 exam insurance
Key facts
Certification
ITIL Product (Version 5)
Who it’s for
Designed for professionals involved in the development, delivery and management of digital products and services.
Prerequisites
You must have completed the ITIL Foundation (Version 5) certification before taking this course.
Exam information
90 minutes, open book (ITIL Product official manual only), multiple choice, 40 marks available
Optional extras
Hardcopy of official ITIL Product (Version 5) manual for the live virtual classroom course, Take2 exam insurance
Pre-course
There is no pre-course work for this training course.
FAQs
Learn how to manage digital products across their full lifecycle using ITIL guidance and take the first step towards becoming an ITIL Managing Professional.
What is the ITIL product and service lifecycle?
The ITIL product and service lifecycle is a structured model that guides digital products through eight key activities. These are discover, design, acquire, build, transition, operate, deliver and support.
How does ITIL Product work with DevOps and agile delivery?
This course explains how ITIL practices work alongside DevOps and agile delivery approaches to support the management of digital products. You’ll explore how lifecycle activities support agile and DevOps environments by providing a clear structure while still enabling continuous delivery and improvement.
What are the benefits of learning digital product lifecycle management?
ITIL Product (Version 5) helps professionals understand how digital products are developed, delivered and continually improved to create lasting business value. Rather than focusing on isolated stages, lifecycle management provides a view of the entire product journey, enabling professionals to understand how different teams and activities contribute to success.
Who should take the ITIL Product course?
This course is designed for professionals involved in the development, management, delivery, or support of digital products and services. Individuals in roles such as product manager, digital product owner, service management practitioner, or delivery lead may benefit from this training.
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