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Website Conversion Rate Optimization

Course type:

3+ hours

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Without exams

Website Conversion Rate Optimization E-learning

Website conversion rate optimisation is the methodology for increasing the percentage of visitors to a website that convert into customers and is commonly referred to as CRO.

This course is designed to give you the basic concepts of website CRO, including its framework and techniques to help you get greater ROI from your digital marketing efforts.

Course overview

About the course

The course also covers concepts like AIDAS (the later variation of AIDA model - awareness, interest, desire, action and satisfaction), the buying process, customer personas, landing page design, copywriting optimisation, and more.


3+ hours

Target audience

The course is suitable for:

  • Business owners
  • Entrepreneurs
  • Online marketers
  • Professionals early in their career
  • Marketing professionals
  • Bloggers
  • New graduates

Learning objectives

By the end of the course you will be able to:

  • Explain how conversion optimisation can impact a business
  • Explore the concepts of AIDAS and information scent
  • Monitor website visitors' behaviour and create personas based on the results
  • Create effective website copy and optimise its design for conversion
  • Understand the main factors that affect conversion
  • Understand how CRO works with SEO, social media, paid search, email and analytics

What's included?

The Website Conversion Rate Optimisation course is offered by Simplilearn, a partner of ILX Group.


Progress quizzes

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.