Pay Per Click Foundations E-learning

Pay-per-click (PPC) is a type of internet marketing in which marketers/companies pay whenever their ads are clicked, it's a way to generate clicks to your website. It also focuses on optimising ad spends and maximising click-through rates (CTR) and conversion.

With this foundation course you will learn the basics of PPC, paid search, and how to manage and execute digital paid campaigns.

About the course

This ILX PPC course will teach you the online marketing discipline of PPC and paid search. You will gain an in-depth knowledge on campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

Duration

2+ hours

Pre-requisites

Awareness of digital marketing is beneficial but not mandatory.

Learning objectives

By the end of the course you will be able to understand:

PPC auctions and bidding methods
Targeting options in PPC
Keywords analysis and tracking
Writing effective ad copy and ad extensions
Fine-tuning PPC strategy
Conversion tracking, bidding, and reporting
Quality score
Integration of PPC with other online marketing methods/channels

The Pay-Per-Click (PPC) Foundations course is offered by Simplilearn, a partner of ILX Group.

Materials

Simulation exam
Progress quizzes

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to PPC
Lesson 2 - Psychology of search
Lesson 3 - Account hierarchy
Lesson 4 - Search ads and keyword targeting
Lesson 5 - Increasing reach with display network
Lesson 6 - Reaching target audiences
Lesson 7 - The buying funnel
Lesson 8 - The paid search auction
Lesson 9 - Setting and measuring marketing goals
Lesson 10 - How PPC fits into the digital strategy

Target audience

The course is suitable for:

Business owners/entrepreneurs
Online marketers
Marketing professionals
Bloggers
Social media managers
Fresh graduates

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.