Advanced Mobile Marketing E-learning

Mobile marketing is a vital marketing strategy, representing the future of marketing. It is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalised information that promotes goods, services, and ideas.

With this mobile marketing training you can master the art of mobile advertising, responsive designs, integrated social media marketing, and more.

About the course

An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

Duration

25 hours of high-quality e-learning content - 28 lessons

Pre-requisites

Although not required, it would be useful to complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML and Microsoft Office for a successful learning experience.

Learning objectives

By the end of the course you will be able to:

Understand mobile devices, core mobile product and service offerings
Explain mobile rules and regulations
Understand mobile marketing and social media
Create compelling mobile responsive design to drive great user experience
Understand mobile advertising and search
Combine mobile marketing with other channels
Gain expertise and knowledge of mobile marketing measurement and analytics

The Advanced Mobile Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

Progress quizzes
5 practice projects
Assessment test on completion of the course

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1: Introduction to mobile marketing
Lesson 2: Understanding mobile devices
Project 1: Getting ready to market
Lesson 3: Core product and service offerings
Project 2: Choosing foundational mobile marketing products and services
Lesson 4: Supplemental mobile products and service options
Project 3: Adding additional products and services
Lesson 5: Mobile advertising and search
Lesson 6: Incentives and loyalty programme
Lesson 7: Mobile marketing and social media
Project 4: Mobile for acquisition
Lesson 8: Location and mobile
Lesson 9: Mobile rules and regulations
Lesson 10: Mobile website
Lesson 11: Mobile marketing analytics
Lesson 12: Careers in mobile marketing
Project 5: Mobile for retention

Target audience

The training course is suitable for:

Mobile marketers
Digital marketing professionals
Marketing managers
Business owners
Business development professionals
Aspiring marketing professionals
Freelancers and graduates

There is no exam available, but to unlock your certificate you must complete 85% of the course, three projects and one simulation test with a minimum score of 60%.