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Email Marketing training Understand the foundational concepts of direct online marketing
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Without exams
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Course type: E-learning
Duration: 20 hours
Delivery: Online

Advanced Email Marketing E-learning

Email marketing is one of the most effective methods of gaining the customer’s trust. Emails are used by almost everyone and direct marketing produces higher response rate and average order value for e-commerce business. When properly done, a personalised email marketing message can be a very powerful marketing tool.

This Advanced Email Marketing course will help you learn email marketing strategies, including creating effective advertisements to promote products and services.

About the course

Advanced Email Marketing Course focuses on advanced marketing strategies and helps you develop expertise in creating effective advertisements to promote products and services, create brand awareness, and build loyalty and trust.


20+ hours


Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML and Microsoft Office for a successful learning experience.

Learning objectives

By the end of the course you will be able to:

  • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
  • Understand the subtle and intricate details of effective email marketing
  • Build an email list and email campaigns
  • Generate a higher number of email subscribers
  • Use effective email marketing to get more traction by employing the latest strategies
  • Market a business through an email marketing platform
  • Understand email rules and regulations
  • Send mass emails to a selected group of recipients who are searching for the product you are selling

The Advanced Email Marketing course is offered by Simplilearn, a partner of ILX Group.


  • Online progress quiz
  • Downloadable workbooks and exercises

Duration of access

12 months online access to accredited e-learning

What's covered?

  • Lesson 1 - Introduction to advanced email marketing
  • Lesson 2 - Write better subject lines
  • Lesson 3 - Develop emails that drive results
  • Lesson 4 - Optimise your email content
  • Lesson 5 - List management strategies
  • Lesson 6 - Automate your emails
  • Lesson 7 - Create optimal landing pages
  • Lesson 8 - Create an email campaign checklist
  • Lesson 9 - GDPR for digital marketers

Target audience

This course is suitable for:

  • Business owners/entrepreneurs
  • Internet marketers
  • Affiliate marketers
  • Bloggers
  • Marketing professionals who want more traffic, sales, and conversions
  • Business owners who want to generate revenue
  • Business development professionals
  • Aspiring professionals in the marketing field
  • Freelancers and graduates

There is no exam available, but to unlock your certificate you must complete 85% of the course, one simulation test, with a minimum score of 60%, and three projects.

Why Choose ILX Group?

customer satisfaction
customer satisfaction
World class trainers

experienced trainers
Training globally

One of the largest providers
of PRINCE2 training globally