Digital marketing is one of the world’s fastest growing disciplines and digital marketers must be able to execute complex multi-channel campaigns to stay ahead of the competition.
This digital marketing certification, that's widely accepted across industries, will raise your value in the marketplace and prepare you for a career in digital marketing or give you the push for bigger and more ambitious roles.
The Digital Marketing Certified Associate (DMCA) training course will help you master these essential tools and methods: search engine optimisation (SEO), social media, pay-per-click (PPC), conversion optimisation, web analytics, content marketing, email and mobile marketing. You will also get to practise your skills through a wide range of projects that focus on launching and executing your own digital marketing campaigns.
After the course you will be ready to take on the most sought-after certification exams in the digital marketing industry, such as OMCA (OMCP), Facebook marketing, YouTube marketing, Google Ads, Google Analytics, and Twitter marketing.
By the end of the course you will be able to:
The Digital Marketing Certified Associate (DMCA) course is offered by Simplilearn, a partner of ILX Group.
The DMCA training course covers the following topics:
During the course you will get plenty of opportunity for practical learning via four projects, each 10 hours long. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google analytics and SEO: Set up your business website, ensure proper SEO, and enable Google Analytics to analyse its performance.
Project 2: Google Ads: Design a Google Ads campaign to increase relevant paid search traffic to your website.
Project 3: Facebook marketing: Run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.
Project 4: YouTube and video marketing: Run a YouTube marketing campaign for your website and maintain your YouTube channel.
The certificate is recommended for any business professional, marketing consultant or student interested in starting a career in digital marketing, including:
To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
ILX Group does not offer an exam for this course.
Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience. The certification is valid for two years when renewed with professional development units.
Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.