Digital Marketing Executive               

Job role: Digital Marketing Executive

Reports to: Head of Marketing

Role based in: Bracknell

Salary: Competitive, plus benefits

Are you interested in developing your career as a digital marketing professional? Do you have experience using marketing automation platforms and e-marketing tools? Then this could be the job for you!

At ILX, we're looking for a digital marketing executive to join our team in Bracknell, as we grow our marketing activity, globally.

ILX is an exciting, global, fast-growing provider of accredited professional training and consulting solutions. We specialise in digital and blended learning solutions, and we have delivered best practice training to more than 250,000 people, across 5,000 organisations, in over 100 countries — with local offices in the UK, Australia, New Zealand, the US and the Middle East.

What will you be doing?

You will be working closely with all members of the marketing team and our web agency on a daily basis. You will also need to collaborate with internal stakeholders within our sales and operations teams, to ensure campaigns are fully aligned across the business, and to maximise channels and sales integration.

Day-to-day activity will include:

• Managing our marketing automation platform, ensuring all leads are tracked through to the sales team
• Working with the Head of Marketing to plan and execute our e-marketing calendar
• Drafting e-marketing copy in line with the campaign calendar
• Working in close collaboration with our web agency to plan, execute, and measure onsite activity
• Continuously suggesting new and creative growth opportunities
• Measuring and reporting on performance of campaigns and websites on a monthly and weekly basis
• Analysing trends and optimising marketing activity based on performance and insights

Desired skills and experience

Ideally you will have at least 2-3 years' experience working in a similar marketing role, as well as significant experience in e-commerce. We're looking for someone who can not only draft compelling copy for digital, social and e-marketing activity, but can also work across multiple marketing platforms to ensure all campaigns are aligned.

Our perfect candidate will have had experience in both the B2B and B2C environments, have faultless written English, and strong interpersonal skills. We want someone who has incredible attention to detail and excellent organisational skills — you will need to have the ability to prioritise a demanding workload effectively!

Essential:

• Excellent written English and copywriting skills
• Knowledge and experience of working with CRM platforms (Pardot, Salesforce)
• Experience managing websites, using a CMS
• Creative, entrepreneurial, and happy to drive through own initiatives

Good to have:

• Experience of international marketing
• Knowledge and understanding of lead generation (B2B and B2C)
• Good understanding of SEO and PPC
• Knowledge of the learning and development industry

For further information, please send your cv and covering letter to: Jasmine Williams, HR at recruitment@ilxgroup.com.