Social Media Marketing E-learning

Social media marketing is the use of social media sites to promote a brand, product or service. It forms a crucial part of overall digital marketing strategy. It can boost your website's SEO, help you understand and build relationships with your audience and boost brand loyalty.

With this course you will learn the basics of social media marketing and master concepts such as branding, public affairs, marketing communications (internal/external), and community engagement.

About the course

The social media course covers concepts such as branding, public affairs, marketing communications (internal or external), and community engagement. You will also get an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, and non-profit organisations.

Duration

2+ hours

Pre-requisites

It would be beneficial to have an understanding of how popular search engines work, the MS Office suite, including Word, Excel and PowerPoint.

Learning objectives

By the end of this course you will be able to:

Understand social media principles, strategies and tactics
Blog for business
Find and communicate with influencers
Use video, viral marketing, YouTube, image marketing, microblogging, Twitter
Comprehend online reputation management
Understand social media measurement
Use LinkedIn and Pinterest to build a loyal following for your brand

The Social Media Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

Simulation exam
Progress quizzes

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to social media
Lesson 2 - Strategy and planning
Lesson 3 - Channel management
Lesson 4 - Management tools
Lesson 5 - Measurement and reporting
Lesson 6 - Social advertising

Target audience

The course is suitable for:

Business owners
Entrepreneurs
Online marketers
Marketing professionals
Bloggers
Copywriters and content writers
PR professionals
Fresh graduates

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.