Advanced Email Marketing E-learning

Email marketing is one of the most effective methods of gaining the customer’s trust. Emails are used by almost everyone and direct marketing produces higher response rate and average order value for e-commerce business. When properly done, a personalised email marketing message can be a very powerful marketing tool.

This Advanced Email Marketing course will help you learn email marketing strategies, including creating effective advertisements to promote products and services.

About the course

Advanced Email Marketing Course focuses on advanced marketing strategies and helps you develop expertise in creating effective advertisements to promote products and services, create brand awareness, and build loyalty and trust.

Duration

20+ hours

Pre-requisites

Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML and Microsoft Office for a successful learning experience.

Learning objectives

By the end of the course you will be able to:

Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
Understand the subtle and intricate details of effective email marketing
Build an email list and email campaigns
Generate a higher number of email subscribers
Use effective email marketing to get more traction by employing the latest strategies
Market a business through an email marketing platform
Understand email rules and regulations
Send mass emails to a selected group of recipients who are searching for the product you are selling

The Advanced Email Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

Online progress quiz
Downloadable workbooks and exercises

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to advanced email marketing
Lesson 2 - Write better subject lines
Lesson 3 - Develop emails that drive results
Lesson 4 - Optimise your email content
Lesson 5 - List management strategies
Lesson 6 - Automate your emails
Lesson 7 - Create optimal landing pages
Lesson 8 - Create an email campaign checklist
Lesson 9 - GDPR for digital marketers

Target audience

This course is suitable for:

Business owners/entrepreneurs
Internet marketers
Affiliate marketers
Bloggers
Marketing professionals who want more traffic, sales, and conversions
Business owners who want to generate revenue
Business development professionals
Aspiring professionals in the marketing field
Freelancers and graduates

There is no exam available, but to unlock your certificate you must complete 85% of the course, one simulation test, with a minimum score of 60%, and three projects.