Content Marketing E-learning

Content marketing is a strategic way of creating relevant content to attract and retain a defined audience, generate inbound links, and ultimately to drive profitable customer action. There are multiple platforms for generating content - social media posts, LinkedIn articles, online journals, magazines etc.

With the Content Marketing Foundation training course, you will learn the basic concepts of content marketing - the essentials of planning and executing content marketing activities and how to measure its impact.

About the course

The Content Marketing Foundations course covers all the integral aspects of content marketing - from developing and distributing valuable and consistent content to measuring results.

Duration

2+ hours

Pre-requisites

Knowledge of digital marketing is not mandatory, however awareness of some of the principles is useful.

Learning objectives

By the end of this course you will be able to:

Understand content marketing strategy
Create messaging and content guidelines
Understand how to write effective articles
Understand content tactics and challenges
Learn best practices for different types of content
Learn how to benefit from user-generated content
Learn to create best practices for content across media types, including social media, images, etc.

The Content Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

Simulation exam
Progress quizzes

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to content marketing
Lesson 2 - Content marketing strategy
Lesson 3 - Overseeing a content marketing programme
Lesson 4 - Content marketing tactics
Lesson 5 - Social media platforms
Lesson 6 - Measurement and budget

Target audience

The content marketing course is suitable for:

Business owners
Entrepreneurs
Online marketers
Marketing professionals
Bloggers
Copywriters and content writers
PR professionals
Fresh graduates

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.