Content marketing is a strategic way of creating relevant content to attract and retain a defined audience, generate inbound links, and ultimately to drive profitable customer action. There are multiple platforms for generating content - social media posts, LinkedIn articles, online journals, magazines etc.
With the Content Marketing Foundation training course, you will learn the basic concepts of content marketing - the essentials of planning and executing content marketing activities and how to measure its impact.
The Content Marketing Foundations course covers all the integral aspects of content marketing - from developing and distributing valuable and consistent content to measuring results.
The content marketing course is suitable for:
Knowledge of digital marketing is not mandatory, however awareness of some of the principles is useful.
By the end of this course you will be able to:
The Content Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.