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Social Media

Course type:

2+ hours

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Without exams

Social Media Marketing E-learning

Social media marketing is the use of social media sites to promote a brand, product or service. It forms a crucial part of overall digital marketing strategy. It can boost your website's SEO, help you understand and build relationships with your audience and boost brand loyalty.

With this course you will learn the basics of social media marketing and master concepts such as branding, public affairs, marketing communications (internal/external), and community engagement.

Course overview

About the course

The social media course covers concepts such as branding, public affairs, marketing communications (internal or external), and community engagement. You will also get an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, and non-profit organisations.

What's covered?

  • Lesson 1 - Introduction to social media
  • Lesson 2 - Strategy and planning
  • Lesson 3 - Channel management
  • Lesson 4 - Management tools
  • Lesson 5 - Measurement and reporting
  • Lesson 6 - Social advertising


2+ hours

Target audience

The course is suitable for:

  • Business owners
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Copywriters and content writers
  • PR professionals
  • Fresh graduates


It would be beneficial to have an understanding of how popular search engines work, the MS Office suite, including Word, Excel and PowerPoint.

Learning objectives

By the end of this course you will be able to:

  • Understand social media principles, strategies and tactics
  • Blog for business
  • Find and communicate with influencers
  • Use video, viral marketing, YouTube, image marketing, microblogging, Twitter
  • Comprehend online reputation management
  • Understand social media measurement
  • Use LinkedIn and Pinterest to build a loyal following for your brand

What's included?

The Social Media Marketing course is offered by Simplilearn, a partner of ILX Group.


  • Simulation exam
  • Progress quizzes

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.