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Course type: E-learning
Delivery: Online
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Advanced Web Analytics Online

Advanced web analytics is a method of analysis that focuses on different forms of Internet data. It means collecting and analysing data to be able to make more informed business decisions and support business processes. The data is pulled from websites, mobile applications, social media and third-party sources and combined with the Customer Relationship Management (CRM) and sales systems to develop business strategies and maintain a competitive edge.

In this Advanced Web Analytics certification training, you will master the elements of web, social, mobile, and content analytics to optimise your organisation’s ability to make highly informed business decisions.

Course overview

About the course

During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools.

Duration

15+ hours

By the end of the course you will be able to:

  • Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
  • Know how digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
  • Understand the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
  • Explain web analytics, social analytics, mobile analytics and content analytics
  • Understand how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement 
  • Work with Google Analytics, Google Digital Studio, Klipfolio and Tableau
  • Lesson 1/Project 1: Introduction to digital analytics
  • Lesson 2/Project 2: Building blocks
  • Lesson 3/Project 3: Fundamentals of digital analytics
  • Lesson 4/Project 4: Business perspective
  • Lesson 5/Project 5: Methodology - Lean Six Sigma
  • Lesson