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Website Conversion Rate Optimization

Course type:

15 Hours

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Without exams

Advanced Website Conversion Rate Optimization E-learning

Website conversion rate optimisation (CRO) is a system that helps to increase the percentage of visitors to a site and convert visitors into leads or sales. It’s important to understand why site visitors aren’t converting sales and use that knowledge to create a strategy that will better persuade customers.

Course overview

About the course

With this conversion rate optimisation course, you will learn how to create a systematic framework that consistently increases conversion rates on landing pages, microsites, and entire websites.

What's covered?

  • Lesson 1: Introduction to website conversion rate optimisation
  • Lesson 2: Conversion planning
  • Project 1: Evaluating/planning the website
  • Lesson 3: The design concepts of conversion
  • Lesson 4: Creating conversion structure
  • Project 2: Designing the website
  • Lesson 5: Gaining momentum
  • Lesson 6: Starting the conversation
  • Project 3: Producing the content for the website
  • Lesson 7: Web analytics analysis and measurement
  • Lesson 8: Taking action and optimising your product
  • Project 4: Engaging with the customer
  • Lesson 9: Conversion with PPC
  • Project 5: Running a PPC campaign


15 hours

Target audience

The course is suitable for:

  • Digital marketers
  • Optimisation and analytics professionals
  • Professionals seeking to increase profits for their online business
  • Digital marketers who use a data-driven approach to generate revenue


There are no prerequisites for this course, but it would be useful if the participants had working knowledge of Microsoft Office. ILX's Conversion Optimisation Foundations course might also be beneficial.

Learning objectives

By the end of the course you will be able to:

  • Understand the various aspects of conversion optimisation
  • Design appropriate campaigns that capture the attention of the visitors
  • Apply tactics to persuade a potential lead
  • Understand the repeatable conversion rate optimisation process
  • Explain specific testing hypotheses and innovative ideas you can use on a website

What's included?

The Advanced Website Conversion Rate Optimization course is offered by Simplilearn, a partner of ILX Group.


  • 5 practice projects for a holistic experience
  • Online progress quiz

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but to unlock your certificate you must complete 85% of the course, as well as three projects and one simulation test with a minimum score of 60%.