Pay-per-click (PPC) is a type of internet marketing in which marketers/companies pay whenever their ads are clicked, it's a way to generate clicks to your website. It also focuses on optimising ad spends and maximising click-through rates (CTR) and conversion.
With this foundation course you will learn the basics of PPC, paid search, and how to manage and execute digital paid campaigns.
This ILX PPC course will teach you the online marketing discipline of PPC and paid search. You will gain an in-depth knowledge on campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.
The course is suitable for:
Awareness of digital marketing is beneficial but not mandatory.
By the end of the course you will be able to understand:
The Pay-Per-Click (PPC) Foundations course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.