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Mobile Marketing

Course type:
E-learning
Duration:

25 hours 

Delivery:
Online
From just {% configuredPrice() | ilxCurrency:currentCurrency %} +GST
Without exams

Advanced Mobile Marketing E-learning

Mobile marketing is a vital marketing strategy, representing the future of marketing. It is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalised information that promotes goods, services, and ideas.

With this mobile marketing training you can master the art of mobile advertising, responsive designs, integrated social media marketing, and more.

Course overview

About the course

An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

What's covered?

  • Lesson 1: Introduction to mobile marketing
  • Lesson 2: Understanding mobile devices
  • Project 1: Getting ready to market
  • Lesson 3: Core product and service offerings
  • Project 2: Choosing foundational mobile marketing products and services
  • Lesson 4: Supplemental mobile products and service options
  • Project 3: Adding additional products and services
  • Lesson 5: Mobile advertising and search
  • Lesson 6: Incentives and loyalty programme
  • Lesson 7: Mobile marketing and social media
  • Project 4: Mobile for acquisition
  • Lesson 8: Location and mobile
  • Lesson 9: Mobile rules and regulations
  • Lesson 10: Mobile website
  • Lesson 11: Mobile marketing analytics
  • Lesson 12: Careers in mobile marketing
  • Project 5: Mobile for retention

Duration

25 hours of high-quality e-learning content - 28 lessons

Target audience

The training course is suitable for:

  • Mobile marketers
  • Digital marketing professionals
  • Marketing managers
  • Business owners
  • Business development professionals
  • Aspiring marketing professionals
  • Freelancers and graduates

Pre-requisites

Although not required, it would be useful to complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML and Microsoft Office for a successful learning experience.

Learning objectives

By the end of the course you will be able to:

  • Understand mobile devices, core mobile product and service offerings
  • Explain mobile rules and regulations
  • Understand mobile marketing and social media
  • Create compelling mobile responsive design to drive great user experience
  • Understand mobile advertising and search
  • Combine mobile marketing with other channels
  • Gain expertise and knowledge of mobile marketing measurement and analytics

What's included?

The Advanced Mobile Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

  • Progress quizzes
  • 5 practice projects
  • Assessment test on completion of the course

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but to unlock your certificate you must complete 85% of the course, three projects and one simulation test with a minimum score of 60%.