Introduction to Digital Marketing E-learning

The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.

The course covers the following topics:

• Introduction to SEO
• Introduction to social media
• Introduction to content marketing
• Introduction to email marketing
• Introduction to mobile marketing
• Introduction to PPC
• Introduction to conversion optimisation
• Introduction to digital analytics
• Introduction to marketing automation
• Introduction to programmatic buying
• Introduction to digital marketing test

2-4 hours

This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals:

• Fresh graduates and professionals in their early career
• Business owners
• Web designers
• Web marketers
• Marketing professionals

The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work.

By the end of the course you will be able to:

• Understand the basics of digital media, including SEO, PPC, social media, content marketing etc., its power and potential
• Incorporate online marketing jargons to your work
• Gain the context to take business decisions involving the digital media and online marketing
• Get ready to deep dive into advanced online marketing topics

The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.

• 10 high quality chapters
• Course completion certificate

12 months online access to accredited e-learning