Digital Marketing training Master the essential tools and methods of digital marketing

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Without exams

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Course type: E-learning

Duration: 2-4 hours

Delivery: Online

Introduction to Digital Marketing E-learning

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Introduction to Digital Marketing E-learning

Introduction to Digital Marketing E-learning

This course gives you the basics to digital marketing and explains how multiple digital channels can support your organisation's business goals.

About the course

The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.

Duration

2-4 hours

Pre-requisites

The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work.

Learning objectives

By the end of the course you will be able to:

Understand the basics of digital media, including SEO, PPC, social media, content marketing etc., its power and potential
Incorporate online marketing jargons to your work
Gain the context to take business decisions involving the digital media and online marketing
Get ready to deep dive into advanced online marketing topics

The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.