Website conversion rate optimisation (CRO) is a system that helps to increase the percentage of visitors to a site and convert visitors into leads or sales. It’s important to understand why site visitors aren’t converting sales and use that knowledge to create a strategy that will better persuade customers.
With this conversion rate optimisation course, you will learn how to create a systematic framework that consistently increases conversion rates on landing pages, microsites, and entire websites.
The course is suitable for:
There are no prerequisites for this course, but it would be useful if the participants had working knowledge of Microsoft Office. ILX's Conversion Optimisation Foundations course might also be beneficial.
By the end of the course you will be able to:
The Advanced Website Conversion Rate Optimization course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
There is no exam available, but to unlock your certificate you must complete 85% of the course, as well as three projects and one simulation test with a minimum score of 60%.