Content marketing is a strategic way of creating relevant content to attract and retain a defined audience, generate inbound links, and ultimately to drive profitable customer action. There are multiple platforms for generating content - social media posts, LinkedIn articles, online journals, magazines etc.
With the Content Marketing Foundation training course, you will learn the basic concepts of content marketing - the essentials of planning and executing content marketing activities and how to measure its impact.
The Content Marketing Foundations course covers all the integral aspects of content marketing - from developing and distributing valuable and consistent content to measuring results.
Knowledge of digital marketing is not mandatory, however awareness of some of the principles is useful.
By the end of this course you will be able to:
The Content Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
The content marketing course is suitable for:
There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.