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Web Analytics

Course type:

15+ Hours

Feefo rating
From just €400 +VAT

Advanced Web Analytics E-learning

Advanced web analytics is a method of analysis that focuses on different forms of Internet data. It means collecting and analysing data to be able to make more informed business decisions and support business processes. The data is pulled from websites, mobile applications, social media and third-party sources and combined with the Customer Relationship Management (CRM) and sales systems to develop business strategies and maintain a competitive edge.

In this Advanced Web Analytics certification training, you will master the elements of web, social, mobile, and content analytics to optimise your organisation’s ability to make highly informed business decisions.

Course overview

About the course

During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools.

What's covered?

  • Lesson 1/Project 1: Introduction to digital analytics
  • Lesson 2/Project 2: Building blocks
  • Lesson 3/Project 3: Fundamentals of digital analytics
  • Lesson 4/Project 4: Business perspective
  • Lesson 5/Project 5: Methodology - Lean Six Sigma
  • Lesson 6/Project 6: Data analysis fundamentals
  • Lesson 7/Project 7: Analysis perspective providing insights
  • Lesso 8/Project 8: Enabling capabilities
  • Lesson 9/Project 9: Managing analytics
  • Lesson 10/Project 10: Audience
  • Lesson 11/Project 11: Acquisition
  • Lesson 12/Project 12: Behaviour
  • Lesson 13/Project 13: Conversions and onboarding
  • Lesson 14/Project 14: Retention and expansion
  • Lesson 15/Project 15: Advocacy
  • Lesson 16/Project 16: Privacy and ethics
  • Lesson 17: Wrapping up


15+ hours

Target audience

The course is suitable for:

  • Online web analytics implementers and data reporters
  • Digital analysts
  • Digital marketers


There are no specific prerequisites but it's useful to have an understanding of:

  • Business indicators such as revenue, margins and profitability
  • Business functions such as sales, marketing and customer relationships
  • Popular search engines
  • Microsoft Office suite, including Word, Excel, and PowerPoint