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Social Media

Course type:
E-learning
Duration:

2+ hours

Delivery:
Online
Feefo rating
From just €120 +VAT

Social Media Marketing E-learning

Social media marketing is the use of social media sites to promote a brand, product or service. It forms a crucial part of overall digital marketing strategy. It can boost your website's SEO, help you understand and build relationships with your audience and boost brand loyalty.

With this course you will learn the basics of social media marketing and master concepts such as branding, public affairs, marketing communications (internal/external), and community engagement.

Course overview

About the course

The social media course covers concepts such as branding, public affairs, marketing communications (internal or external), and community engagement. You will also get an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, and non-profit organisations.

What's covered?

  • Lesson 1 - Introduction to social media
  • Lesson 2 - Strategy and planning
  • Lesson 3 - Channel management
  • Lesson 4 - Management tools
  • Lesson 5 - Measurement and reporting
  • Lesson 6 - Social advertising

Duration

2+ hours

Target audience

The course is su