Social media marketing is the use of social media sites to promote a brand, product or service. It forms a crucial part of overall digital marketing strategy. It can boost your website's SEO, help you understand and build relationships with your audience and boost brand loyalty.
With this course you will learn the basics of social media marketing and master concepts such as branding, public affairs, marketing communications (internal/external), and community engagement.
The social media course covers concepts such as branding, public affairs, marketing communications (internal or external), and community engagement. You will also get an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, and non-profit organisations.
The course is su