Programmatic media or ad buying is the use of technology to automate and optimise the ad buying process in real-time. Programmatic buying software uses data analysis and real-time bidding to maximise ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.
With this course you will learn the basic concepts of programmatic buying and how it’s different from traditional paid advertising to get a greater ROI for your marketing efforts.
The course covers the following:
This course is suitable for the following professionals looking to understand the basics of programmatic buying and its best practices: