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Programatic Buying

Course type:
E-learning
Duration:

1.5+ hours

Delivery:
Online
Feefo rating
From just €120 +VAT

Programmatic Buying E-learning

Programmatic media or ad buying is the use of technology to automate and optimise the ad buying process in real-time. Programmatic buying software uses data analysis and real-time bidding to maximise ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

Course overview

About the course

With this course you will learn the basic concepts of programmatic buying and how it’s different from traditional paid advertising to get a greater ROI for your marketing efforts.

What's covered?

The course covers the following:

  • Lesson 1 - What is programmatic buying
  • Lesson 2 - Programmatic buying vs traditional paid marketing approaches
  • Lesson 3 - Programmatic direct vs RTB
  • Lesson 4 - Programmatic workflow
  • Lesson 5 - Targeting strategies in programmatic
  • Lesson 6 - Ad frauds

Duration

1.5+ hours

Target audience

This course is suitable for the following professionals looking to understand the basics of programmatic buying and its best practices:

  • Online marketers
  • Marketing professionals
  • PPC executives
  • Fresh graduates
  • Business owners/heads
  • Entrepreneurs