Marketing automation is the use of software and technology that allows companies to automate and measure marketing activities so you can increase operational efficiency and increase revenue. It helps you find new customers faster, onboard existing customers, increase customer loyalty and improve communication.
With this foundation course you will learn the basic concepts of marketing automation, capturing leads and nurturing them, the different types of automated campaigns, and how to improve the customer lifecycle.
Lesson 1 - Introduction to marketing automation
1.2 Defining marketing automation
1.3 Increasing engagement
1.4 Flattening your sales funnel
1.5 Closing more deals
1.6 Making more money
1.7 Developing best customers
Lesson 2 - Lead capture and nurture
2.2 Capturing and nurturing
2.3 Lead capture process
2.4 Lead nurture - building a relationship