This course gives you the basics to digital marketing and explains how multiple digital channels can support your organisation's business goals.
The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.
The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work.
By the end of the course you will be able to:
The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
The course covers the following topics:
This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals: