The term social selling was coined in 2012 and is an element within digital selling. Social selling is using social as a means of driving business, while digital selling is creating an entire ecosystem that is leveraging all the assets that are occurring both online and offline - e.g. sales automation sales automation, online presentations, digital documents, CRM operations and more.
This digital selling course will help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You will learn about modern CRM and sales intelligence tools and how to improve social media engagement, generate better quality prospects, more revenue, and drive faster conversions.