Digital analytics encompasses the collection, measurement, analysis and interpretation of data demonstrating user behaviour on websites, mobile sites and apps. It enables marketers to understand how their sites are being found and used and make decisions on how best to optimise the customer experience, marketing ROI and overall business performance.
This digital analytics course by ILX will give you the relevant skills to get better ROI for your marketing efforts.
With the Digital Analytics training course, you will get a comprehensive overview of the various frameworks, tools and techniques that are relevant to digital analytics. You will learn to track campaign performance, analyse visitor behaviour, and gain the competitive intelligence required to drive continual optimisation in your marketing campaigns and improve the online customer experience.