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Content Marketing

Course type:

2+ hours

From just {% configuredPrice() | ilxCurrency:currentCurrency %} +VAT
Without exams

Content Marketing E-learning

Content marketing is a strategic way of creating relevant content to attract and retain a defined audience, generate inbound links, and ultimately to drive profitable customer action. There are multiple platforms for generating content - social media posts, LinkedIn articles, online journals, magazines etc.

With the Content Marketing Foundation training course, you will learn the basic concepts of content marketing - the essentials of planning and executing content marketing activities and how to measure its impact.

Course overview

About the course

The Content Marketing Foundations course covers all the integral aspects of content marketing - from developing and distributing valuable and consistent content to measuring results.

What's covered?

  • Lesson 1 - Introduction to content marketing
  • Lesson 2 - Content marketing strategy
  • Lesson 3 - Overseeing a content marketing programme
  • Lesson 4 - Content marketing tactics
  • Lesson 5 - Social media platforms
  • Lesson 6 - Measurement and budget


2+ hours

Target audience

The content marketing course is suitable for:

  • Business owners
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Copywriters and content writers
  • PR professionals
  • Fresh graduates


Knowledge of digital marketing is not mandatory, however awareness of some of the principles is useful.

Learning objectives

By the end of this course you will be able to:

  • Understand content marketing strategy
  • Create messaging and content guidelines
  • Understand how to write effective