Website conversion rate optimisation is the methodology for increasing the percentage of visitors to a website that convert into customers and is commonly referred to as CRO.
This course is designed to give you the basic concepts of website CRO, including its framework and techniques to help you get greater ROI from your digital marketing efforts.
The course also covers concepts like AIDAS (the later variation of AIDA model - awareness, interest, desire, action and satisfaction), the buying process, customer personas, landing page design, copywriting optimisation, and more.
The course is suitable for:
By the end of the course you will be able to:
The Website Conversion Rate Optimisation course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.