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Programatic Buying

Course type:
E-learning
Duration:

1.5+ hours

Delivery:
Online
From just {% configuredPrice() | ilxCurrency:currentCurrency %} +GST
Without exams

Programmatic Buying E-learning

Programmatic media or ad buying is the use of technology to automate and optimise the ad buying process in real-time. Programmatic buying software uses data analysis and real-time bidding to maximise ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

Course overview

About the course

With this course you will learn the basic concepts of programmatic buying and how it’s different from traditional paid advertising to get a greater ROI for your marketing efforts.

What's covered?

The course covers the following:

  • Lesson 1 - What is programmatic buying
  • Lesson 2 - Programmatic buying vs traditional paid marketing approaches
  • Lesson 3 - Programmatic direct vs RTB
  • Lesson 4 - Programmatic workflow
  • Lesson 5 - Targeting strategies in programmatic
  • Lesson 6 - Ad frauds

Duration

1.5+ hours

Target audience

This course is suitable for the following professionals looking to understand the basics of programmatic buying and its best practices:

  • Online marketers
  • Marketing professionals
  • PPC executives
  • Fresh graduates
  • Business owners/heads
  • Entrepreneurs

Pre-requisites

Knowledge of PPC advertising would be helpful.

Learning objectives

By the end of the course you will be able to:

  • Understand programmatic buying and explain how it’s different from traditional paid channels like PPC
  • Explain the differences between direct bidding and real-time bidding
  • Define programmatic workflow
  • Demonstrate different strategies for programmatic targeting
  • Identify fraudulent ads in programmatic advertising

What's included?

The Programmatic Buying course is offered by Simplilearn, a partner of ILX Group.

Materials

  • Simulation exam
  • Course completion certificate

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but you must complete 85% of the course along with one simulation test, with a minimum score of 60%, to unlock your certificate.