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Pay Per Click

Course type:

2+ hours

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Without exams

Pay Per Click Foundations E-learning

Pay-per-click (PPC) is a type of internet marketing in which marketers/companies pay whenever their ads are clicked, it's a way to generate clicks to your website. It also focuses on optimising ad spends and maximising click-through rates (CTR) and conversion.

With this foundation course you will learn the basics of PPC, paid search, and how to manage and execute digital paid campaigns.

Course overview

About the course

This ILX PPC course will teach you the online marketing discipline of PPC and paid search. You will gain an in-depth knowledge on campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

What's covered?

  • Lesson 1 - Introduction to PPC
  • Lesson 2 - Psychology of search
  • Lesson 3 - Account hierarchy
  • Lesson 4 - Search ads and keyword targeting
  • Lesson 5 - Increasing reach with display network
  • Lesson 6 - Reaching target audiences
  • Lesson 7 - The buying funnel
  • Lesson 8 - The paid search auction
  • Lesson 9 - Setting and measuring marketing goals
  • Lesson 10 - How PPC fits into the digital strategy


2+ hours

Target audience

The course is suitable for:

  • Business owners/entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Social media managers
  • Fresh graduates


Awareness of digital marketing is beneficial but not mandatory.

Learning objectives

By the end of the course you will be able to understand:

  • PPC auctions and bidding methods
  • Targeting options in PPC
  • Keywords analysis and tracking
  • Writing effective ad copy and ad extensions
  • Fine-tuning PPC strategy
  • Conversion tracking, bidding, and reporting
  • Quality score
  • Integration of PPC with other online marketing methods/channels

What's included?

The Pay-Per-Click (PPC) Foundations course is offered by Simplilearn, a partner of ILX Group.


  • Simulation exam
  • Progress quizzes

Duration of access

12 months online access to accredited e-learning

Exam information

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.