Mobile marketing is digital marketing strategy to reach a target audience on their smartphones, tablets, and other mobile devices via email, SMS, MMS, websites, social media, and apps. Effective mobile marketing means designing content with mobile platforms in mind and making use of mobile apps and messaging.
With this foundation course you will understand the basics of mobile marketing and its best practices.
During the course you will learn security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.
No prior knowledge of digital marketing is needed but some awareness of the principles of digital marketing would be helpful.
By the end of the course you will be able to:
The Mobile Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
Lesson 1 - Introduction to mobile marketing
Lesson 2 - Mobile products and services
Lesson 3 - Promotions and incentives
Lesson 4 - Integration with marketing mix
Lesson 5 - Mobile advertising
Lesson 6 - Mobile analysis
Lesson 7 - Rules and regulations
The mobile marketing course is suitable for:
We offer a course completion certificate after you successfully complete the training program with the following criteria: