Mobile Marketing E-learning

Mobile marketing is digital marketing strategy to reach a target audience on their smartphones, tablets, and other mobile devices via email, SMS, MMS, websites, social media, and apps. Effective mobile marketing means designing content with mobile platforms in mind and making use of mobile apps and messaging.

With this foundation course you will understand the basics of mobile marketing and its best practices.

About the course

During the course you will learn security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

Duration

2+ hours

Pre-requisites

No prior knowledge of digital marketing is needed but some awareness of the principles of digital marketing would be helpful.

Learning objectives

By the end of the course you will be able to:

Understand mobile advertising, search, core mobile product, and service offerings
Explain incentives and loyalty programs
Combine mobile with other channels
Understand the basics of marketing a business on mobile platform
Describe mobile rules and regulations
Understand mobile marketing measurement and analytics

The Mobile Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

Simulation exam

Duration of access

12 months online access to accredited e-learning

What's covered?

Lesson 1 - Introduction to mobile marketing
Lesson 2 - Mobile products and services
Lesson 3 - Promotions and incentives
Lesson 4 - Integration with marketing mix
Lesson 5 - Mobile advertising
Lesson 6 - Mobile analysis
Lesson 7 - Rules and regulations