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Email Marketing training Understand the foundational concepts of direct online marketing
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Course type: E-learning
Duration: 2+ hours
Delivery: Online

Email Marketing E-learning

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.

Learn the basics of email marketing. Understand the foundational concepts of direct online marketing and learn to develop effective email marketing strategies.

About the course

The Email Marketing Foundation course aims to train participants in the rapidly expanding online discipline of e-mail marketing. It takes you through the basic concepts of direct online marketing and helps you devise effective marketing strategies using emails.

Duration

2+ hours

Pre-requisites

No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

Learning objectives

By the end of the course you will be able to:

  • Use techniques to improve traffic, visibility, and awareness of a brand or product
  • Market business through an e-mail platform
  • Prepare e-mail lists and e-mail campaigns
  • Expanding your subscriber base
  • Track, monitor, and segregate large email sets
  • Understand email rules and regulations

The Email Marketing course is offered by Simplilearn, a partner of ILX Group.

Materials

  • Simulation exam
  • Progress quizzes

Duration of access

12 months online access to accredited e-learning

What's covered?

  • Lesson 1 - Introduction to Email Marketing
  • Lesson 2 - Elements of Email
  • Lesson 3 - Working with an ESP
  • Lesson 4 - Building and maintaining your list
  • Lesson 5 - Avoiding spam penalties
  • Lesson 6 - Email deliverability
  • Lesson 7 - Campaign measurement
  • Lesson 8 - Automation basics
  • Quiz

Target audience

The course is suitable for:

  • Business owners
  • Entrepreneurs
  • Online marketing professionals
  • Marketing professionals
  • Bloggers
  • Fresh graduates
  • Copywriters and content writers
  • PR professionals

There is no exam available, but you must complete 85% of the course, along with one simulation test, with a minimum score of 60%, to unlock your certificate.

Why Choose ILX Group?

customer satisfaction
96%
customer satisfaction
World class trainers

World-class,
experienced trainers
Training globally

One of the largest providers
of PRINCE2 training globally