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Digital and Social Selling Certified Professional

Course type:
E-learning
Duration:

5+ hours

Delivery:
Online
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Without exams

Digital & Social Selling Certified Professional E-learning

The term social selling was coined in 2012 and is an element within digital selling. Social selling is using social as a means of driving business, while digital selling is creating an entire ecosystem that is leveraging all the assets that are occurring both online and offline - e.g. sales automation sales automation, online presentations, digital documents, CRM operations and more.

This digital selling course will help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You will learn about modern CRM and sales intelligence tools and how to improve social media engagement, generate better quality prospects, more revenue, and drive faster conversions.

Course overview

About the course

The digital and social selling training course will teach you how to integrate digital techniques into your sales process and enhance the sales performance. You will also get hands-on experience with digital and social selling through several case studies and projects that are also included in this course.

What's covered?

  • Lesson 1 – Attract your customers

Section 1 - Introduction to digital selling - beyond social selling
1.1 What is digital selling?
1.2 What makes a successful digital business
1.3 The difference between digital selling and social selling
1.4 The importance of digital sales tools
Quiz
Section 2 - Developing digital selling credibility
2.1 Importance of developing a strong social media profile
2.2 Advantages of building a personal brand
2.3 Building a strong personal brand
2.4 Enhancing social credibility
2.5 Managing your social platforms Part 1-4
Quiz
Project 1 - building digital sales credibility

  • Lesson 2 – Connect with your customers

Section 3 - Digital research and developing buyer personas
3.1 Defining the buyer journey
3.2 Introduction to digital buyer profiles
3.3 Honing your target buyer personas
3.4 The value of sales intelligence
3.5 Sales intelligence tools and how to use them
3.6 Researching market trends
Quiz
Section 4 - Turning digital connections to sales conversations
4.1 CRM and marketing automation and their value in digital selling
4.2 The importance of a digital sales hub
4.3 Measuring buyer engagement
4.4 Introduction to digital selling tools
4.5 Converting prospects into customers
Quiz
Project 2 - Identifying buyer personas

  • Lesson 3 – Engage with your customers

Section 5 - Building sales engagement through content marketing
5.1 Creating persona-specific content and delivering it
5.2 Establishing thought leadership
5.3 Setting up your content creation calendar
5.4 Creating a multi-channel campaign
5.5 Essential content management tools
Quiz
Project 3 - Building content marketing plan

  • Lesson 4 – Convert and grow your customers

Section 6 - Developing your integrated digital selling strategy
6.1 Optimising your campaign calendar
6.2 Tailoring your message to suit the buyer persona
6.3 How to engage with buyer personas to drive sales
6.4 Managing your digital sales campaigns
Quiz
Section 7 - Digital selling beyond customer acquisition
7.1 Importance of developing customer relationships
7.2 Using digital selling to aid customer expansion
7.3 Handling negative customer experiences
7.4 The future of social and digital selling
Quiz
Project 4 - Building integrated selling strategy

Duration

5+ hours

Target audience

This digital and social selling training course is suitable for anyone who is keen to get a deeper understanding of digital and social sales methodologies and techniques, especially if you work in the following areas:

  • Sales
  • Account and relationship management
  • Consulting
  • Business development
  • Digital marketing

Learning objectives

By the end of the course you will be able to:

  • Use advanced digital tools and methods in the sales cycle and acquire more relevant leads
  • Understand the importance of personalised, quality content
  • Develop a fully integrated selling strategy
  • Enhance your social presence to influence buyer decisions
  • Use social selling tools to increase online sales conversions
  • Build stronger customer engagement and shorten the sales cycle
  • Use CRM and sales intelligence tools to boost customer loyalty and retention

What's included?

The Digital and Social Selling Certified Professional course is offered by Simplilearn, a partner of ILX Group.

Duration of access

12 months online access to accredited e-learning

Exam information

To become a Digital & Social Selling Certified Professional, you must fulfill the following criteria:

  • Successfully complete 85% of the course
  • Complete one project and one simulation test with a minimum score of 60%